Owner Operator

GQ is normally terrible, the same goes for Esquire and Details. I think the three of them actually share a library of recycled content that lines the walls of some overly-decorated soho loft. Nothing's ever new: sexy girls, designer clothing, beach vacations, etc. I usually never buy any of them, but when I'm at the airport, and there's an exceptionally pretty lady on the cover, or maybe Ryan Gosling in a 3-piece suit, sometimes I indulge myself.

Beyonce was this month's pretty girl, and well, I bought a GQ on my way back from Indianapolis.  For the ten minutes that I couldn't use my computer on the plane, it served its purpose. Sexual, and non-sexual man porn. Its like the show Entourage, but in print.

And! Despite all of my criticisms, I did find a new company that seems cool.  Not satisfied with the current mountain style, these two ski-bums started a new performance clothing brand that is both high function, and high fashion. Or as GQ wrote, "The vibe is more Rag & Bone than it is Mountain Hardwear, so feel free to wear it on the street back home too." Check out Owner Operator, designed in Brooklyn.  

Day Pack $165

Cool pack, I also love this shirt.

Wool. C.P.O. $290

But just like much of the wonderful clothing that Rag & Bone offers, I can't afford it.  The same goes for this jacket. Although by combining the style of a Filson or Barbour Jacket with the functionality of a ski jacket, the price isn't too bad considering its basically two coats in one.  

Operator 111 Parka $490

For now though, I'll just have to buy this cheap, but also kind of cool shirt.

Owner Operator T $40

Everything looks good with a naked-brick background.

DB